Diagnostic Framework

The Revenue Leak Audit

Fix the right leak first.

A 9-step map of where demand is earned, converted, and acquired — and where your business is leaking revenue today.

Read all 9 steps below. Find where your system is weakest and where the potential win-back is largest.

Steps 1–3

Acquisition

Discovery, website answers, and contact capture before the buyer is ready.

#1
Prospect
5–20%

How consistently can buyers who find you on Google, Yelp, Facebook, or other directories get responses to messages and inquiries?

Cost of Leak:

Unanswered messages send buyers to competitors.

#2
Visitor
5–20%

How consistently can people get answers to their questions about your services, pricing, availability, etc. when they visit your website?

Cost of Leak:

Unanswered questions become exits.

#3
MQL
25–35%

How consistently do you and/or your team collect contact information from people who show interest but are not yet ready to book?

Cost of Leak:

Interest disappears before you can follow up.

Steps 4–6

Activation

Speed, follow-up, and finish-line friction when someone is close to buying.

#4
SQL
30–40%

How consistently do you and/or your team respond to buyers looking to book within 5 minutes — including after hours?

Cost of Leak:

Ready buyers wait while the owner is busy serving customers.

#5
Opportunity
50–62%

How consistently do you and/or your team follow up with buyers who received pricing information but have not yet made a purchase decision?

Cost of Leak:

Most deals die in the silence.

#6
Customer
15–30%

How consistently are you and/or your team available to collect payments from customers when they are ready to pay — including after hours?

Cost of Leak:

Payment friction costs sales you already won.

Steps 7–9

Amplification

Reviews, repeat purchases, and referrals from people who already know you.

#7
Advocate
60–70%

How consistently do you and/or your team respond to every review your business receives?

Cost of Leak:

Review silence weakens trust before new buyers ever call.

#8
Fan
60–70%

How consistently do you and/or your team reach out to past customers to bring them back for their next purchase?

Cost of Leak:

Repeat demand gets left to chance.

#9
Promoter
60–80%

How consistently do you and/or your team reach out to fans about sending others to your business?

Cost of Leak:

Your best leads never get invited in.

Where Is Your Business Leaking?

Identify which steps are costing you the most revenue, and let's build a plan to fix them.

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